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A “Bad” Barricade Has Everyone Talking at the Mall of New Hampshire

  • Writer: Neil Burtt
    Neil Burtt
  • 6 days ago
  • 1 min read
Black wall with "Coming Soon" text and "Bad BRG" logo featuring a burger with sunglasses. QR code and "It's fun to be bad" slogan below.



Manchester, NH — Shoppers at the Mall of New Hampshire are stopping in their tracks this week after spotting a bold new barricade announcing the arrival of Bad BRGR — the wildly popular burger joint that’s been turning heads (and satisfying cravings) since opening on Elm Street.

With its fun, edgy style and five-star reputation for world-class smashburgers, hand-breaded chicken sandwiches, thick shakes, and crispy fries, Bad BRGR has quickly become a local favorite. The new barricade — splashed with the brand’s signature red, black, and yellow colors — teases what’s to come as anticipation builds for the restaurant’s latest expansion inside the mall.

“We’ve seen incredible support and energy around Bad BRGR downtown,” said the company’s spokesperson. “The buzz around our next location at the Mall of New Hampshire has been amazing. People are already taking selfies in front of the barricade — it’s fun to see how much excitement this brand brings!”

Known for its cheeky tagline “It’s Fun to Be Bad,” Bad BRGR promises the same fast-casual experience that fans have come to love: great food, great vibes, and friendly service that makes everyone feel like part of the family.

The Mall of New Hampshire location is set to open this fall — and if the reaction to the barricade is any indication, this is one “Bad” move everyone’s ready for.

For media inquiries, please contact: marketing@badbrgr.com


Burger wearing sunglasses with text "BAD BRGR" on a black background, giving a cool vibe. White letters are speckled and bold.

For media inquiries or interview requests:

Contact: Marketing@BadBRGR.com

Instagram: @BadBRGR



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